iShare: Rediff's Content Sharing Space

            


Details

Case Code : CLMM064
Publication date : 2009
Subject : Marketing Management
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Marketing, iShare, Rediff, content sharing site, YouTube, Orkut, content sharing site, social networking, advertisement, ZEE TV

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

Rediff.com launched its content sharing site, iShare, in an attempt to cash in on the growing popularity of content sharing and social networking websites worldwide. The company hoped to attract 50% of the total internet users in India to its iShare platform, as it contended that the features offered by iShare was better than the other existing content sharing sites.

Introduction

On July 11, 2007, the popular web portal Rediff.com launched its content sharing site, iShare.

Content sharing sites allowed people to easily share videos, photos and music with their friends over the Internet. The members of these sites could share files and stay in touch by exchanging messages, photos, videos, music, etc.

Modelled on the lines of other popular social networking (content sharing) websites like YouTube and LimeWire, iShare had many attractive features. In fact, most of the features of the site seemed to be a combination of features of several other content sharing sites.


However, the promoters of iShare contended that the new media sharing platform was superior to other existing content sharing sites...

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